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Richard arrives at Hampden College in Vermont after an unhappy childhood in California. His parents are neither wealthy nor particularly interested in him, and he's already learned that the truth about his life won't take him where he wants to go. He begins reinventing himself almost immediately.

At first, everything feels reassuringly familiar. April Masterson appears to have built the sort of life many people quietly aspire to. She has a successful baking channel on YouTube, a beautiful home, a husband with a respected career and a place at the centre of her suburban community. She's the mother who bakes for school events, organises fundraisers and always seems to know the right thing to say. Then the anonymous text messages begin.