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At first, everything feels reassuringly familiar. April Masterson appears to have built the sort of life many people quietly aspire to. She has a successful baking channel on YouTube, a beautiful home, a husband with a respected career and a place at the centre of her suburban community. She's the mother who bakes for school events, organises fundraisers and always seems to know the right thing to say. Then the anonymous text messages begin.

Private investigator Reid reluctantly returns to the town he once vowed never to see again after being hired to investigate a fatal car accident. What begins as a routine insurance enquiry quickly expands into something far more complicated, with missing teenagers, old scandals and long-held resentments intertwining until it becomes impossible to separate coincidence from conspiracy.